Marc Benioff, the visionary behind Salesforce, has had a profound relationship with technology that began when he was just a child. His early forays into coding were marked by the creation of video games, a passion that ignited his lifelong obsession with tech innovations. Today, Benioff stands as a testament to how childhood interests can morph into a brilliant career. His fascination with technology didn’t just stop at the software level; it expanded to encompass the latest gadgets and advanced automotive technologies.
In a recent episode of TechCrunch’s Equity podcast, the conversation turned to the gadgets that currently excite him. While initially highlighting the Oura ring—a sophisticated health-tracking device—Benioff quickly shifted the spotlight to an unexpected choice: his car. This revelation opens up a new dimension to his tech enthusiasm, illustrating that his interests encompass more than just software and gadgets; they extend to the innovations reshaping our everyday lives. His enthusiasm for GM’s OnStar system, an integral feature for modern vehicles, underscores the importance he places on connectivity and functionality within the automotive sphere.
The billionaire didn’t shy away from discussing the diverse array of vehicles in his possession, revealing that he holds a deep appreciation for each one. Benioff’s connection to automobiles can also be attributed to his current lifestyle, particularly his frequent stays at his estate on the Big Island of Hawaii. In the rural setting, where accessibility may be limited, his admiration for trucks has grown— a pragmatic choice that underscores a blend of personal preference and necessity. With vehicles like the GM trucks, the sleek new Silverado, and the groundbreaking Hummer EV filling his garage, he presents a picture of modern automotive enthusiasm combined with eco-consciousness.
What differentiates Benioff from a typical car enthusiast is how his professional endeavors weave into his automotive passion. By pitching Salesforce’s innovative AI technologies to automotive leaders, he’s creating partnerships that not only benefit his company but also fuel his affinity for these brands. The fact that companies like Ford and Toyota are among Salesforce’s clientele enriches his collection, effectively blurring the lines between business and personal interests. His light-hearted declaration that he “loves all his children” when referring to these brands shows his devotion, both to his company and the products that they create.
Looking ahead, Benioff is also preparing for the arrival of a new Volkswagen EV Bus, a purchase that reflects his commitment to embracing new technology, especially in the realm of sustainability. His eagerness for this vehicle is palpable, signaling that his automotive journey is far from over. As a luminary in tech, Benioff’s interplay with vehicles represents a larger narrative about the melding of technology and daily life, highlighting how passion for innovation can manifest in extraordinary ways.
Marc Benioff’s relationship with technology—manifested through coding as a child, his admiration for modern gadgets, and a diverse collection of vehicles—exemplifies a unique intersection of personal enthusiasm and professional advocacy. His journey continues to inspire and resonate within the landscapes of both tech and automotive industries.
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